To reach more consumers, you cannot rely on just one medium for marketing (promotion). Because in the online era like today, your business is required to appear in various online media. One of the online media that is widely used to promote business is using the Google Ads tools provided by Google. Google Ads helps you gain an online presence through paid advertising on search engines. So how do you create Google Ads? You can ask search engine optimization consultant.
Google Ads is a Google advertising medium that allows you to display paid ads on Google search engines. Through this advertising medium, you can display ads using keywords that are relevant to the business you have. And you need to know, since July 24, 2018, Google changed the name of their advertising platform from Google AdWords to Google Ads, including updating the logo.
The cost for Google ads depends on the keywords you use. The value of keywords depends on the demand. If there are many requests for a keyword, the cost to use it will be more expensive, and vice versa. So you can adjust the estimated costs that you will spend based on the keywords you will use. There are three types of payments that you can use.
1. Cost per 1000 Impressions (Pay per Thousand Impression)
You will pay every 1000 people who see your ad. Only seen, not clicked.
2. Cost per Click (Pay per Click)
You will pay every time someone clicks on your ad. And if they only see your ad, then you won’t be charged.
3.Cost per Conversion (Pay per Conversion)
You will pay when your goals (advertising goals) have been achieved. Either for new member registration advertising purposes, sales, or for other advertising purposes.
Google Ads targets can be tailored to your business needs. You can create a target audience based on location, age, and the device used. So you can focus on the right target consumer. The more targeted the ad you make, the easier it will be for you to get more consumers.